# Targets

Targets are the ideal Modyo function to handle users in bulk if we need them to receive certain information.

These allow you to group your customers into different segments and facilitate communication through emails or notifications.

Targets also allow you to use these segments to deliver specific content in your digital channels based on your customers' profiles. This allows you to personalize the digital experience for millions of people.

# Interface

In the interface, you can see a list of all targets in your account, with the following details:

  • Name: The name of the target.
  • Created on: Target creation date.
  • People: Number of users that within the target.

In addition, on the far right you will find an "Action" button with a drop-down menu that allows you to execute the following options:

  • Edit: Edit the target name and filters.
  • Delete: Delete the target.


If you delete the target, the target is lost, and must be recreated. However, this does not mean that you delete the users that once belonged to the targetx.

If you need to search for a specific target by name, you can do so through the search bar at the top of the screen.

# Create a Target

To create a target, click on the New Target button at the top of the screen.

In the window that appears, you can select the filters for your target.

To remove a filter, click on the "trash" icon on the right side of the window.

To erase all filters, click on the Clear all button at the bottom of the window.

To save a target, click on the Save as a Target button at the bottom of the window.

To see the users that match your target filters, click on the Apply button. This opens a [User]/platform/customers/users.html) liast that displays all users that fit your filters.


When using targets, it's important to make sure that each user profile is complete and up to date. All user data can be taken into account when creating targets to segment your customers. If a user profile is incomplete and has no data to match a given filter, they are not included in your target results.  :::

# Filters

Filters are what allows us to create targets by matching information that appears with a user's profile and their activity within the site.

The list of default filters are as follows:

  • Activation status
  • Age
  • Birth date
  • Custom field value
  • Login Device
  • Email delivered
  • Spam Email reported
  • Form responses count
  • Gender
  • Last login date
  • Log count
  • Login at date
  • Emails not opened
  • Emails opened count
  • Emails opened
  • Notifications opened
  • Notifications opened count
  • Registered date
  • User tag
  • Answered
  • User field values
  • Completed orders
  • Confirmation failed orders
  • Confirming orders
  • Paid orders
  • Paying orders
  • Rejected orders

To create an advanced filter that fits your needs, go to the Custom Fields sectiond located in Customers Settings for more information.