# Customers

Similar to how the Digital Factory provides direct statistics of our team members' activities, Customers gives us a global overview of what our customers are doing in the platform, as well as the behavior of the content that reaches them.

The available filters are:

  • Date Range
  • Segment
  • Site

Active users: Total users with two or more activity records in the selected period.

Activity: Corresponds to the total login count, form responses, open emails, emails notified as spam, and open notifications.

Logins: Total count of all user logins.

Signups: Total count of all user signups.

# User activity

In this graph we can see a comparison between two values that represent user actions within Modyo Channels.

You can select any of these values to compare:

  • Activity: The sum of all activities.
  • Active users: Includes all users who have performed two or more actions in the specified period of time.
  • Email delivered: Total emails from campaigns that were successfully sent.
  • Email Opened: The count of all campaign emails opened by users.
  • Email spam report: Total spam notifications sent by users receiving emails from your campaigns.
  • Form response created: Total count of all Modyo form responses.
  • Login: Total count of all user logins.
  • Notification opened: Total number of times users opened notification messages.

# Recent Campaigns

Displays a list of the last 5 messaging campaigns sent, with total unique opens versus reach.

In this list, you can find both email and notification campaigns.

# Recent Forms

You will see a list of the latest forms created, along with the total responses to each.

# Engagement

Finally, engagement shows the percentage of active users on the site (in the selected period), compared to the total number of users, visualized through a donut chart.