# Modyo Customers
Modyo Customers is an application that enables user authentication on Modyo sites, either through its internal account registration system or through enterprise integrations with Single Sign-On (SSO) systems.
Once a user is identified, the platform internally manages the business events they perform during their session. Additionally, using the Segments functionality, it is possible to customize the user's content and browsing experience.
Modyo Customers is a key component for developing digital products on the platform. It also offers an integrated messaging system for authenticated users.
# Main functionalities
- User Management: Implement custom authentication flows using the integrated system or by connecting it with Single Sign-On (SSO) systems.
- Precise Segmentation: Customize the user experience through the use of dynamic segments.
- Dynamic Forms: Collect key information from your users.
- Messaging: Send notifications and specific email campaigns to maintain an active connection with your users.