# Modyo Customers
Modyo Customers is an application that allows account administrators with Modyo Channels to authenticate users, either through their internal account registration system or through their business integrations to Single Sign On (SSO) systems.
Once a user is identified, the platform manages the business events that the user performs during their session and through the functionality of Segments, the Platform can customize the content and experience during the navigation of your digital channels.
Modyo Customers represents an important element when developing digital products on the platform.
Modyo Customers also has an integrated user messaging system.