Origination

The Origination dashboard displays key metrics for onboarding flows and customer acquisition processes.

Key metrics

• Total Conversions: Users who completed the process in the period
• Conversion Rate: Ratio of users who started vs completed
• Average Total Time: Average duration of the complete process

Available filters

• Date range
• Flow type
• User segment

Conversion funnel

Prospects at Each Step

Funnel visualization showing:

• Number of users at each stage
• Advancement rate between steps
• Points of highest abandonment

Average Time per Step

Table with the average duration users take to complete each stage of the process.

Abandonment analysis

• Abandonment Count: Total users who didn't complete the process
• Abandonment Rate: Percentage of total initiated
• Main Leak Points: Stages with highest abandonment

Metrics by flow type

Comparison of metrics between different process types:

• Basic onboarding
• Identity verification
• Product opening
• Data update