# Integration with Google Analytics

# Introduction

One of the most important things when making decisions is to be able to visualize data and the best way is to have it on a simple, easy-to-share, and fully customizable dashboard.

That's why we recommend using Data Studio, Google's reporting solution that allows you to create personalized data visualizations.

We've created Data Studio templates that you can use as a basis for connecting directly to your Digital Channel data in minutes.

Google Analytics+Search Console+Ecommerce

This template is for sites where you have Google Search Console and Google Analytics installed with e-commerce functionality enabled.

Open template

Google Analytics+ Search Console

This template is for sites where you have Google Analytics and Search Console installed.

Open template

Google Analytics

This template is for sites where you have Google Analytics installed.

Open template

# Prerequisites

To complete this tutorial, you need a Modyo Platform and Google account.

# Step 1: Choose the Data Studio template you want to use

For this tutorial we will use the Google Analytics+ Search Console template. This template is designed to give you an overview of the metrics related to acquisition, behavior, conversions, and SEO for your digital channels.

# Step 2: Account Setup in Data Studio

If this is your first time using Data Studio, you must do the account setup first, otherwise you won't be able to copy the report.

To do this, select the three dots next to Share and click Make a Copy .

Image showing the Make a Copy button.

If you haven't used Data Studio before, it will show you the following setup page. Select the country, desired language, and accept the Terms and Conditions.

Image showing the Complete your Account Setup window.

In case you want to receive additional information by email, active the checkbox.

Image showing the second step in creating the account setup.

Once you have finished the process of setting up your Google account. Go back to the three dots and click Make a copy.

Image showing the New Data Source in the Copy this Report window.

In the first list, click Create data source.

To create the data source, select Google Analytics and click on the account you want to measure and then click Connect.

Image showing Google Analytics highlighted as a connector.

In this view you can see all the symmetric data dimensions that are going to be connected to the report, the next step is to add them to the report.

Image showing the dimensions for the report.

There is no need to modify anything, click Add to Report to continue.

This will take you back to the Copy Report window.

Once the report is linked to the Analytics Account, two more fields are selected Search Console Data (URL) and Search Console Data (SiTel) . Image showing the Search Console Data (URL) highlighted in the Copy this report window.

Follow the same procedure as the previous one, click Create data source, but this time select Search Console.

Image showing Search Console highlighted as a connector.

Follow the same procedure as before and choose the same site you chose for Google Analytics and select URL and Site respectively.

# Step 5: Copy the report with your data

Once all the data sources have been created, you can make a copy of the report, click the button Copy report.

Image showing the Copy Report button.

Which will open your new report in a new window.

Image showing the created report in a new window.

You can also change the name by clicking on it.

Image showing the report's name highlighted.

Finally you can share it with the button Share.

Image showing how you can share the report with others.

# Conclusion

Congratulations! You now have your Data Studio report and are ready to evaluate the performance of your digital channels.